“WFS” MEDIA AND KOL TRIP

Time: May 5th-12th, 2019

Venue: Different wine areas in Spain

Type: Visit to DOs, wineries and tasting of wines

Attendees: 6 professional media and KOL from China:

                            Ms. Jinping Cai (Wine Magazine)

                            Mr. Zheren Chen (Vinehoo)

                            Mr. Yusen Lin (Wine writer)

                            Mr. Jiang Lu (Wineonline)

                            Ms. Li Xie (Wine Picurean)

                            Mr. Siwei Zhu (TasteSpirit)

Description: During May 5th. to 12th., six professional wine media and KOLs from China and Taiwan were invited to Spain to visit several Designations of Origins and their wineries and taste their different wines. This gave them a better knowledge about Spanish wines, focused in quality and diversity.

Starting from Barcelona, the group visited major wineries in D.O. Penedés and D.O. Cava, and passed through the village of Priorat as the hub for the second part of the trip: the Route of the Garnacha, which included D.O.Ca. Priorat, D.O. Montsant, D.O. Somontano, D.O. Calatayud, D.O. Cariñena, D.O. Campo de Borja and D.O. Madrid.

Besides visiting the vineyards, wineries and tasting the wines, the group members also talked to the Regulatory Boards of the different D.O.s, and the winemakers in the wineries, to exchange ideas about the terroir, wine making technics and marketing.

After the trip, all the members of the group agree that Wines from Spain have experimented an impressive development in the last decade, placing them at the forefront of the international wine sector. A visit to Spain helps understand the drivers behind this development and evolution, and the memories of the trip will turn these KOL into ambassadors of the quality and diversity of our wines.